Displaying 1 - 20 of 151
World Marketing Es4215 Ashton Compact Electric Stove, 4,600 Btu's132.04USD
Life and HomeHome & GardenSimple operation and virtually maintenance free. Resin log set and dancing yellow faux flame, glowing ember bed for real wood burning effect. Operates with or without heat for year round enjoyment.
Ceramic Disk Furnace, by World Marketing Of America, (Classic Brown Ceramic Dis)92.02USD
Wal-Mart.com USA, LLCHeating, Cooling, & Air QualityBDISC6 ELECT CRMC HEATER 1500W Pelko, 1500W, 5200 BTU, Original Disc Heater, 4 Ceramic Disc Heating Elements, Original Brown Box Design, Electronic Temperature Control, Power On Indicator Lamp, Safety Tip Over Shut Off, Steel Cabinet, 120V.
Kotler on Marketing: How to Create, Win, and Dominate Markets17.97USD
Wal-Mart.com USA, LLCNonfictionPhilip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's best known marketer and improve your marketing performance tomorrow.
Nobrow: The Culture of Marketing the Marketing of Culture14.52USD
Wal-Mart.com USA, LLCNonfictionFrom John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture. In the old days, highbrow was elite and unique and lowbrow was commercial and m
Jim Cramer's Real Money: Sane Investing in an Insane World9.85USD
Wal-Mart.com USA, LLCNonfictionNow in paperback, from "the media's most electrifying market pundit" "(USA TODAY)" Jim Cramer tells investors how to weather the storms" "on Wall Street and prepare for the next bull market. - National bestseller: "Jim Cramer's Real" "Money "has been on the" New York Times "extended Advice, How-to & Misc. best- seller list, the "Wall Street Journal" business bestseller list, the "BusinessWeek" bestseller list, and the "USA TODAY" Top 100 list. - In uncertain markets, investors turn to Cramer: As Wall Street has melted down, more viewers than ever have been watch- ing Jim Cramer on CNBC for advice on what to do. Cramer has warned investors about the short-term perils of the current market, but he remains bullish on stocks in the long term. - A positive and empowering message: Cramer believes-not unlike Peter Lynch- that the average investor can make some real discoveries and can succeed as a stock picker, provided that his enthusiasm for speculative stocks-the ones that can be big winners but also often go bust-is tempered by a prudent portfolio.
The Marketing Power of Emotion66.52USD
Wal-Mart.com USA, LLCNonfictionEmotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.
Marketing: Real People, Real Choices199.97USD
Wal-Mart.com USA, LLCNonfictionReal people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
Marketing Research: Tools & Techniques68.12USD
Wal-Mart.com USA, LLCNonfictionNow in its third edition, Marketing Research: Tools and Techniques offers a lively and accessible introduction to the world of marketing research for Business and Management students. Based on the concept of the Marketing Research Mix, this text explores the core aspects of research: preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. Drawing on his many years of working as a university lecturer and a market research practitioner, Bradley adopts a sound balance between theory and practice, demonstrating how marketing concepts can be carried out in reality and which methods are most appropriate for particular types of research. The new edition is packed with new case studies on renowned commercial brands such as BMW, Google, McDonald's, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer, and BMI Healthcare. It has been fully revised to reflect recent of digital developments including crowdsourcing, gamification, open data, and infographics, as well as a new chapter devoted to social media monitoring and web analytics. Book jacket.
The World Is Not for Sale: Farmers Against Junk Food16.00USD
Wal-Mart.com USA, LLCNonfictionIn this lively and hard-hitting book Jose Bove and Francois Dufour recount the dramatic events of their famous demonstration against McDonald's and examine the issues behind the resulting campaign, which has now stretched from France and Seattle around th
The Marketing Gurus: Lessons from the Best Marketing Books of All Time15.54USD
Wal-Mart.com USA, LLCNonfictionIndispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. "The Marketing Gurus" distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: Guy Kawasakion "How to Drive Your Competition Crazy"Geoffrey Mooreon marketing high technology, in "Crossing the Chasm."Jack Trout on how companies can help their products stand above the crowd, in "Differentiate or Die."Regis McKenna on the changing role of the customer, in the classic "Relationship Marketing."Philip Kotler on the concept of "Lateral Marketing," which helps companies avoid the trap of market fragmentation. Seth Godin on how to create a "Purple Cow" that will take off through word of mouth. Lisa Johnson and Andrea Learnedon marketing to women in "Don't Think Pink." The collective wisdom contained in "The Marketing Guru" can help any marketer on his or her journey to becoming a marketing guru. www. summary.com
Video Marketing for Dummies14.20USD
Wal-Mart.com USA, LLCNonfictionSavvy advice for adding video to your marketing planVideo marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outlineCovers the necessary steps for creating the video, from scripting to shooting to editingWalks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audienceDetails the new frontiers of video marketing including mobile video and measuring resultsFeaturing invaluable advice for creating an effective video marketing campaign, "Video Marketing For Dummies" is essential reading on this marketing trend.
Introduction to Sport Marketing138.58USD
Wal-Mart.com USA, LLCNonfictionIntroduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.